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Call Tree Strategies for Effective Crisis Management

In all industries, crises can emerge suddenly and unpredictably, ranging from cybersecurity breaches to natural disasters. During these times, it is crucial for organisations to have a well-structured crisis management plan in place, including a robust call tree strategy.

A call tree is a hierarchical list of contacts that allows for the efficient dissemination of information and coordination of response efforts. In this blog, we will delve into the importance of call tree strategies in crisis management and provide tips for creating an effective plan.

The Role of Call Trees in Crisis Management

During a crisis, communication is key. A well-designed call tree ensures that the right people are notified promptly, enabling a swift and coordinated response. This is particularly important in industries where the stakes are high and the impact of a crisis can be significant, eg. banking and financial services industry (FSI).

By having a call tree in place, organisations can minimize the impact of a crisis, protect their reputation, and maintain customer trust.

Key Components of a Call Tree Strategy

Clear Hierarchy

A call tree should have a clear hierarchy of contacts, starting with the most senior executives and cascading down to relevant departments and teams. This ensures that the right people are notified in the right order, based on the severity and nature of the crisis.

Contact Information

Ensure that the call tree includes up-to-date contact information for all relevant stakeholders, including phone numbers, email addresses, and any other relevant details. Regularly review and update this information to ensure its accuracy.

Roles and Responsibilities

Clearly define the roles and responsibilities of each contact in the call tree. This ensures that everyone knows what is expected of them during a crisis and helps to avoid confusion and delays.

Testing and Training

Regularly test the call tree to ensure that it is functioning as intended. Conduct training sessions with key stakeholders to familiarize them with the call tree and their roles and responsibilities.

Alternative Communication Channels

In addition to the call tree, consider implementing alternative communication channels, such as email, text messaging, or a dedicated crisis management platform eg. Sqoope™, which is the enterprise-class mobile messaging application developed by SendQuick Pte Ltd. Sqoope™ facilitates on a natural and novel way of communicating within a corporate landscape. This ensures that communication can continue even if phone lines are down or unavailable.

Escalation Procedures

Define clear escalation procedures for situations where the initial contacts are unavailable or unable to respond. This ensures that there is a backup plan in place and that response efforts can continue without interruption.


A well-designed call tree strategy is a crucial component of effective crisis management. By ensuring that the right people are notified promptly and that response efforts are coordinated, a call tree can help organisations minimize the impact of a crisis and protect their reputation. By following the key components outlined above, organisations can create an effective call tree strategy that enables them to respond swiftly and effectively to any crisis that may arise.

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